For The Believer, the way to take things seriously is to care about them - "to endow something with importance," in Julavits's words, "by treating it as an emotional experience".
Jordan's unique political position and the authorisation it has received from the Palestinian leadership, plus the pressures from its own people, require it to do something of importance in Jerusalem.
A lawyer told me that the slang use of "making a federal case out of it," meaning giving undue importance to something, is strictly New York in origin.
Day 5: The Detox Does Not Get Easier There is that worrisome little voice in the back of my head that keeps telling me I am missing something by not checking my email every five minutes, and that there is something of monumental importance in one of the 500 blogs that sits unopened in my Google Reader, not to mention the 65 newsletters in my inbox.
We believe every time and every contribution has its importance, versus something that freezes one moment in time".
Finally, why do we continually return to gender as something of defining importance in our lives?
And what might it mean to understand that there is something of vital importance in life that cannot be understood?
More than a docu-drama fleshing out a news story, it has become a catalyst for communities to discuss something of urgent importance: in this case, hate crimes, homophobia and the treatment of difference in American society.
Ask visitors if they changed their minds about, gained appreciation for, saw the importance in or were convinced to do something after visiting the house.
Personal finance, despite its huge importance in our everyday lives, isn't something that can easily attract massive numbers of users.
