Look at the names they picked for their enterprises: Daewoo ("Great Universe"), Hyundai ("The Modern Era") and Samsung ("Three Stars", implying a business that would be huge and eternal).
Cobb created the name to imply a business alliance between Britain and Japan, deriving "Weylan" from the British Leyland Motor Corporation and "Yutani" from the name of his Japanese neighbor.
But that implies a stable business environment, including more transparency in government approvals, and looser capital controls.
Moreover, customisation implies a new business model that avoids the competition of mass production coming from new manufacturers settled mainly in Asian countries.
While the Arlo Pro name implies a more business-facing focus, the new version of the cameras are "pro" for "professional grade" – mostly meaning that they're, well, just better.
Social networking, as its name implies, is a business with strong network effects.
"Once you use the word outsourcing, that implies a particular type of business model.
"'Hits-driven business' implies a certain unpredictability, a sort of black magic," Driver said.
It means dedicating more time to reviewing the business, which implies a limit to the number of directorships that board members hold.
Like everyone else, corporate citizens should balance their rights and responsibilities in the aim of creating a better society, which in turn implies a better environment for doing business.
