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The implications for marketers are obvious.
Our research has useful implications for marketers and advertisers.
But what are the implications for marketers today?
There are implications for marketers and advertisers as well.
The short answer is yes, and the implications for marketers are important.
Implications for marketers as well as suggestions for future research are discussed.
Similar(39)
A 2004 survey conducted by the market research firm Yankelovich found that two-thirds of respondents felt "constantly bombarded with too much marketing and advertising". (And it's safe to say that eight years later, the bombardment has only increased). The implication for marketers is clear: Aggressive engagement that overloads consumers' already-saturated brains may backfire.
Huba: What is the implication for marketers of the imagination gap?
Implication for marketers: Your Web sites better talk specifically about problems you've solved, not just spit out product specs.
The implication for marketers is that they should learn more about the preferences of their audience and create the feeling of similarity so as to be the top choice for that market segment.
I asked Brian to talk about his new book and it's implications, especially for marketers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com