With online consumers time-pressed and impatient, any problems with sending information or buying a product has "long-term and significant" implications for brand trust, he adds.
The current study contributes considerable implications for brand management by providing empirical evidence that can enhance the understanding of corporate reputation.
All of these trends have corollaries in their American peers, and hold enormous implications for consumer brands around the globe.
The power of local manufacturing in China, and the growing capabilities of India, Latin America and other countries are accelerating the pace of the industries growth and bringing with it challenging implications for foreign brands.
Future developments of variables affecting consumers' choices are estimated and implications for future branding, product development and marketing are discussed.
Through three experiments, this study confirmed the power deprivation effects on luxury consumption and provided practical implications for luxury brand managers and retail mall managers.
I take vast amounts of experiential knowledge and information about what works in marketing, and I simplify it so that they can understand the implications for their brand.
The implication for motoring brands is that winning that dealership visit requires engaging first with the customer online, and ensuring that compelling digital content is available.
We also analyze the implications of national brands' brand equity for retailers' store brand strategy.
The findings show that CSR has dual managerial implications for retail apparel brands, serving as both a viable organizational activity that creates goodwill and positive brand associations, and as a business strategy that may have positive performance outcomes for retail apparel firms.
