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With online consumers time-pressed and impatient, any problems with sending information or buying a product has "long-term and significant" implications for brand trust, he adds.
The current study contributes considerable implications for brand management by providing empirical evidence that can enhance the understanding of corporate reputation.
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These behaviors and the ever-evolving media landscape in which they occur have profound implications for brands.
Through three experiments, this study confirmed the power deprivation effects on luxury consumption and provided practical implications for luxury brand managers and retail mall managers.
I take vast amounts of experiential knowledge and information about what works in marketing, and I simplify it so that they can understand the implications for their brand.
Future developments of variables affecting consumers' choices are estimated and implications for future branding, product development and marketing are discussed.
All of these trends have corollaries in their American peers, and hold enormous implications for consumer brands around the globe.
The power of local manufacturing in China, and the growing capabilities of India, Latin America and other countries are accelerating the pace of the industries growth and bringing with it challenging implications for foreign brands.
Although there is a large body of research on the various positive implications of brand communities (for an overview, refer to Gruner et al. 2014), challenges with respect to the management of customer relationships and its implications on the development and retention of customers, as well as their profitability, remain (Malthouse et al. 2013).
Finally, we discuss how the identification of consumer segments exhibiting distinct brand purchase patterns may have implications for the future of brands and brand management.
"This could have implications for the Dasani brand in France," where it is to be introduced in April.
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