Sentence examples for implementation of market orientation from inspiring English sources

Scholars report that the implementation of market orientation is determined by interdepartmental conflict and interdepartmental connectedness (Kohli and Jaworski 1990; Jaworski and Kohli 1993).

The studies indicate an imbalanced development of market orientation.

H3: A higher level of entrepreneurial orientation leads to a higher level of market orientation.

H6: A higher level of market orientation leads to a higher level of marketing capabilities.

Haugland et al. (2007) encouraged researchers to elaborate on the role of market orientation and other strategic orientations.

H2: A higher level of environmental turbulence leads to a higher level of market orientation.

The proportion of animals sold and purchased was the proxy for the extent of market orientation.

Hence, organisational structures of centralisation also affect the development of market orientation.

Therefore, we raise a sub-hypothesis regarding the relation of market orientation and innovation.

Thus, our third hypothesis relates directly the outcome of market orientation as a process to innovation.

Bulut et al. (2009) investigated effects of market orientation on Turkish companies' performance.