On 10/10/10, in every corner of the globe, we will implement solutions to the climate crisis.
It's mission statement – "to cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis" – is secondary.
"Our mission statement is to make the best product, but do it with no unnecessary harm and use business to implement solutions to the environmental crisis.
After that day in 1991, we added a third point to our mission statement: It now reads: "Build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis".
And that must include educating our people, especially our students and young people, about what we all can and must do to implement solutions to the climate crisis, including the deployment of clean energy and the expansion of energy efficiency.
Similarly there are successful businesses such as Patagonia, the outdoor clothing and equipment company, which have set out to "build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis".
A certified B-Corporation, Patagonia's mission is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.
One minute, Mr Gingrich is marching into a meeting with Barack Obama, arm in arm with Al Sharpton, and proclaiming himself the champion of a new bipartisan willingness to move beyond ideological labels and implement solutions to the education crisis; why if a foreign power had done this to us, we'd consider it an act of war!
Their expertise was matched by their commitment to discover and implement solutions to the world's water challenge.
On their website, they outline their Reason for Being: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis".
Patagonia's mission statement revolves around building the best product, causing no unnecessary harm, and using business to inspire and implement solutions to the environmental crisis.
