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In the first part, the evolution of AR concept and platforms that can implement AR systems, are presented.
But the field has recently been energised by the ability to implement AR using advanced mobile handsets, rather than expensive, specialist equipment.
Most recently, Blippar has introduced an indoor positioning system that lets commercial real estate owners implement AR mapping and other content from within their buildings.
Slowly over time, as software, hardware, resources and user adoption move to a more stable and mature stage, the cost to implement AR will diminish.
But as businesses embrace and implement AR, they will be faced with many challenges, such as smartphones not being equipped with adequate sensors and chips, the costs associated with more cameras required to implement AR and the challenges of fitting AR technologies into existing business workflows.
The aim of the paper is thus to propose heuristics for marketing professionals who seek to implement AR as a component of a communications programme, and increase the collective knowledge of the discipline on this enigmatic phenomenon.
Similar(54)
But it's unclear how things will develop, so to speak, so if considerable changes are made implementing AR within that standard, it may at some point no longer be practical to call it that.
While the companies are hoping it takes off, Daqri has already identified a workflow for implementing AR that involves working in real environments, designing solutions around the user and his or her needs, developing the right UX for the job, measuring the results and expanding into other areas.
Interaction is implemented on AR virtual objects.
In the model-building phase, we implemented the AR method in a server equipped with 12 CPUs (4 cores, 3 packages) and 128 GB of memory, and the server used for the ERP method was equipped with 2 CPUs (2 cores, 1 package) and 8 GB of memory.
Therefore, we also conceived, developed and implemented an AR-based wayfinding system based on the user requirements identified by the aforementioned instrument.
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