Your English writing platform
Discover LudwigExact(1)
While neuromarketing is scientific and helps marketers replace a lot of guesswork, it doesn't tell marketers on the front-end of developing a new strategy or campaign what feeling or emotion needs to be evoked – what's the impetus (back to the BMW making me feel cool and look successful) to get consumers to buy.
Similar(59)
"Our impetus, going back to 1988, was to develop a therapy to stop people from getting weak when they get old," Sweeney, 50, explained.
Her creative impetus dates back to when she saw, outside the Merseyside Maritime Museum, one of the ship's recovered bronze propellers, "stark and huge as a dinosaur bone," and when she first examined the "yellowing, cracking photographs of the dead" to be found in the Cunard Company archives, at the University of Liverpool.
Kieswetter gave the England reply early impetus, backing away to launch Vinay Kumar around 30 rows beyond the mid-wicket fence in the second over as 40 came from the first four overs.
This form was known as 'impetus', and was a common theme in the philosophy of the thirteenth and fourteenth centuries; some version of an impetus theory goes back to the early thirteenth century (Wood 1992).
Future festivals planned for everywhere from Baltimore next year to New York in 1988 can clearly trace impetus, if not roots, back to the success of the Olympic Arts Festival.
The main impetus behind America's tilt back to Europe is economic — something of a paradox given that Europe's economy is in the doldrums.
The impetus for this transformation dates back to the 1980s and 1990s, when Turkish Islamists of Erdoğan's generation were a numerical majority, and yet in political and social terms a repressed minority.
"So this film has become a provocation, an impetus for Indonesians to go back to the perpetrators and say, 'Tell us exactly what happened.' " Organized killings occurred all across Indonesia, the world's fourth most-populous country, but Mr. Oppenheimer focuses on Medan, a large city in northern Sumatra.
The impetus for the site dates back to December when New York University journalism professor Jay Rosen took to his blog to lament the status of Sunday morning talk shows.
It also goes back to the impetus for this conversation, our concerns that scholars are promoting Beyoncé's work more than they are promoting each other's work.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com