If finishing is even a question, Mr. Hanson said, it's imperative to hold back in the early part of the race.
Or, conversely, if you decide to prove your independence of mind and go contrarian on her, you'll be aware of the inertia of all that acclaim and feel the imperative to push back with corresponding force.
He knew it was imperative to bring back a visual record of his expedition and to this end took along a professional, Herbert Ponting, whose photographs and films are well known.
We also think it is imperative to go back to the Security Council and demand implementation of Kofi Annan's plan, including the Geneva communique that Russia and China have already agreed to.
Some are purely halo metrics, like engagement numbers for impressions delivered, but it is imperative to match back a performance of your vertical, platform and demographic to your competitive set, to truly understand the benefits of your media.
And through the summer the supposed imperative to cut back government spending -- never mind the country's ongoing crisis of joblessness -- would dominate Washington debate.
While the budgetary imperative to rein back spending on staff hasn't gone away, we have started to hear a different story in the health sphere from the downsizing narrative that dominated discussion in the 1980s and 1990s, a story about the positive contribution of health workers to public health, rather than their negative drain on public expenditure.
That is a recurring theme of the previous half-century — conservatives in liberal eras declaring the imperative to "Take America Back".
Johnson said the Lions' medical and training staff featured "good people" who nevertheless felt an imperative to get players "back on the field" as quickly as possible.
Cruz, dressed in a dark blazer, khaki pants and brown cowboy boots, then launched into a detailed defense of his opposition to Obamacare and the imperative to roll it back.
