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The campaign includes a new green, yellow and white BP sunburst-shaped symbol and a new type of gas station, called BP Connect, where customers will be able to check the forecast for an impending thunderstorm on a small screen at the pump, buy a bottle of wine and some fresh-baked croissants.
Customers will be able to check the forecast for an impending thunderstorm on a small screen at the pump, buy a bottle of wine and some fresh-baked croissants at a neon-free supermarket inside, or log in to the latest news at an e-commerce kiosk.
A fluffy cloud hangs in the center of a living room, emitting the sounds of a user-selected playlist while pulsing with colored lights that hint at an impending thunderstorm.
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Ryan Jordan of Bozeman, Mont., the editor of Backpackinglight.com, wrote this of an ultralight backpacking trip through the Beartooth Mountains in Montana: "Late afternoon brought a waning sun, high winds, and impending thunderstorms, quickly making us realize that we were walking astride a very fine line between sheer stupidity and well, sheer stupidity".
This way, asthmatics, for example, could be advised to take an extra puff on their inhalers because of impending thunderstorms (which can trigger attacks in some sufferers), in the same way that we now get warnings to take out our umbrellas because it's likely to chuck it down with rain.
Impending doom?
See also thunderstorm.
Bernanke's impending departure.
There is an impending crisis.
During a thunderstorm.
Last night a thunderstorm.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com