called "the impartial referee".
Nor is he an impartial referee.
Reporters have long relied on the crutch of simply quoting representatives of both sides of an issue to appear impartial to their readers, even if one is much further from the truth than the other.
The purpose of this study is to provide an impartial analysis to help readers navigate the myriad of options.
McGregor professed to be impartial, but he wanted his readers to choose Theory Y.
McGregor professed to be impartial, but he wanted his readers to choose Theory Y. Theory X may have worked fairly well under certain circumstances, but it is clearly out of place in dealing with educated people who have lots of choices in their lives.
In the mass-media era local monopolies often had to be relatively impartial to maximise their appeal to readers and advertisers.
In the years to come, I and the editorial board will work closely with the Wiley-Blackwell Cancer Medicine toam to provide a timely and impartial service to all contributors and readers, who will, without a doubt, make Cancer Medicine a success.
My dear reader, stop pretending to be impartial.
