We need to be better at making the case that it's a great investment, with tremendous return (five to one), due to the impacts on public health, education, gender, and dignity.
Hammering on that faultline with the language of shirkers and strivers will have long-term impacts on public attitudes, on attitudes of one neighbour against another.
Ten days ago, after nearly four years of review by state regulators, the governor bowed to entreaties from environmentalists to conduct another study, this one an examination of potential impacts on public health.
"A fissure already exists between the working and non-working poor," she told MPs. "Hammering on that fault line with the language of 'shirkers and strivers' will have long-term impacts on public attitudes, on attitudes of one neighbour against another.
For example, the question raised by the malaria prevention group – 'What consciousness raising methods have positive impacts on public awareness?' – was the first one the knowledge broker addressed using documentary research.
The open data revolution is having real and measurable impacts on public services and citizen choice in Britain.
Scientists in industry are also key stakeholders; company misdemeanours can have the greatest impacts on public attitudes.
But it has previously been estimated that it could be a bigger problem than either air or water pollution, with impacts on public health and food production.
"Despite these considerable impacts on public health, very little effort is being put into reducing air pollution levels, compared with efforts to tackle smoking, alcohol misuse and obesity.
The state's health commissioner is conducting a review of whether the state's Department of Environmental Conservation has adequately addressed potential impacts on public health.
Sarah Teather, a former education minister, told the Commons that using "the language of shirkers and strivers will have long-term impacts on public attitudes".
