Sentence examples for impact of brand from inspiring English sources

Carol Moog, a psychologist who studies the impact of brand names and advertising, said Virginia Fields sent a less-intriguing message than C. Virginia Fields.

Although the impact of brand programs is relatively hard to measure, the customers they attract are, in the long run, the ones you want most.

Stahl, Florian, Mark Heitmann, Donald R. Lehmann, and Scott A. Neslin (2012) "The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin", Journal of Marketing, 76, July, 44-63.

Thozhur, Anil, Mark Heitmann, and Donald R. Lehmann (2007) "The Impact of Brand Mergers on Choice: The Role of Confidence, Loyalty, and Managerial Intent" For substantial contributions and dedication to the ongoing advancement of marketing research practice.

By collating the series of encounters your customers have with your brand over a period time, you can better understand the relative impact of brand touchpoints and how they lead to purchase.

These three points indicate the changing impact of brand upon hotel choice, considering that the variance in reputation within a brand and online reputation scores as presented at OTAs or meta-reputation sites like TripAdvisor or Google may outweigh the traditional quality signals provided by brands.

* An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association.

They have been building what they expect to be the principal driver of change in the industry: a set of three online tools, known as the Higg Index, that measure the social and environmental impact of brands, manufacturing facilities and products.

Tom began his lecture by cycling through some of the influences on his art -- from their sympathetic foundations (making a "camera" for his father, who could not afford the model he desired) to the impact of brands (Barbies and Glocks and McDonalds featuring).

WINEfindr, which enables price comparison of wine using Visual Search, and BrandTrak, which offers a way to measure the impact of brands across broadcast, online and print media.

Detert also said Influential is working to measure the impact of brands' social media campaigns, so that when they pay an influencer to make a promotional post, they "can actually map back that not only [the consumer] saw it, but that they engaged with it to make a real-world decision — walking into a location, buying a product in a grocery store".