Publisher Faber&Faber announced that it had up with two software publishers and a developer, The Story Mechanics, to create a "fully playable, fully immersive product" which it believes breask new ground in digital reading.
"As an extension of our mission to empower creators, we are providing an opportunity for talent of all types to produce their best work in an immersive product experience," said Strompolos. "Just as premium cable networks raised the bar for television over the past decade, we aim to do the same with a new generation of creators, stars and personalities.
The company previously had two immersive audio products based on solutions for both cinematic VR and gaming.
Immersive virtual product development is a new design, development and evaluation method of integrated product and processing strategies, which using VR, multidiscipline simulation and scientific visualization technologies.
Triple's immersive, 3D, product visualization technology increases conversion rates, reduces returns and provides a more enjoyable online shopping experience.
The first application of the technology is "Immersive Cultural Simulation Product", a game created for the Army that teaches soldiers how to handle cultural differences in Iraq.
The study found that a humanlike navigation interface leads to more favorable attitudes toward the Internet advertisement, the advertised product, higher interface evaluation and immersive feeling, and better product information recall.
We also found that the tangible interaction combined with the hand occlusion solver in the AR setup is very useful to improve tangible interaction and immersive visualization of virtual products while making the user experience the shapes and functions of the products well and comfortably.
"The subsequent experience for users is an immersive one: It curates products, highlights each consumer's favorite designers and even suggests styling looks.
It combines the functionalities and features of an immersive simulation environment, for product design and review, with the existing knowledge about such products and their components.
