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The immersive market opportunity is still so nascent, yet its ultimate promise is so great, that the money working to capture it in 2019 and beyond will seem endless.
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One possible solution is immersive marketing.
Give it a try, and you may find that using immersive marketing instead of interruption marketing is one resolution you won't want to drop.
Immersive marketing isn't as easy to tune out because it is, by definition, woven into the experience that customers are having so that they don't have to pull their attention away from what matters.
Informing bar and restaurant customers about menu specials is perhaps the original immersive marketing tactic, as a recommendation from a server or bartender can feel less like a sales pitch and more like a much-appreciated inside scoop.
Founder and Creative Director at Foundry512, an immersive digital marketing agency.
From retailers who are quickly creating immersive multichannel marketing experiences to manufacturers who are retooling their plants to embrace automation, implementing digital supply chains to cut costs, improve inventory management and increase speed to market are critical to a company's success.
The opportunities to develop real brand collateral become more interesting as VR makes experiential marketing immersive and interactive.
The startup wants to custom develop 3-D immersive videos for marketing campaigns, and that is probably a good way to make money right now.
But for the high-end presentation market, this immersive 2-D screen offers an alternative to true 3-D displays, which have been limited by the awkwardness of stereoscopic glasses or the expense of surrounding the viewer with screens.
This is a natural for them, as they will be able to offer the best flying immersive camera on the market — completely autonomous, no pilot required.
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