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While the F-type carries everything a modern car should, it offers a raw, visceral, immersive driving experience like few other new cars can.
A group of researchers led by Andrew L. Kun, associate professor of electrical and computer engineering at the University of New Hampshire, placed test subjects in immersive driving simulators and tracked the frequency and duration of their glances at a navigation screen, when their eyes left the road.
The original plan was actually to use Tilt Brush itself, according to Saatchi & Saatchi Executive Creator Director Dwayne Koh, but they ran into an issue where the Google software couldn't export the artwork created by users, which is actually used by the immersive driving simulation later on.
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Once seated, a driver gets a fully immersive illusion of driving, with the "car" moving like a real one.
In a sector that is ripe for change, and with major technology trends driving a more immersive sports experience, it brings great opportunity.
That's the question driving Tumblr IRL, a new immersive multimedia series that promises to throw music fans into the creative universe of their favorite performers.
A filmmaker, Coonradt is one of the driving forces behind Underground 68, an immersive counterculture experience that will be hosted by the Class of '68 in the Leverett House Theater May 20-23.
To top it all off, it's re-worked a mining quarry as some kind of battleground for punters to take part in what they're calling "an immersive adventure", which will apparently feature an appearance from Master Chief driving an honest-to-God Warthog.
This is going to be an immersive experience, however this simulator is not being used to simulate driving, but to simulate not driving.
"My driving impulse was to support artists' dream projects — risk-taking, immersive installations by emerging and mid-career artists," she said.
"You're driving".
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