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Both are vehicles to activate all senses and immerse the consumer within a specific branded experience.
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Traditional marketing logic immerses the consumer for as long as possible in a brand experience.
Gemvara, a custom jewelry seller, starts by funneling consumers into a specific boutique and then immerses the consumer in customizing a design that catches her eye.
Ms Bartz had little experience of the consumer internet world, whereas Ms Mayer has been immersed in it since she joined Google as the company's 20th employee.
The potential is massive and brands know it is; they want to immerse their consumer in what they do.
"The consumer is smarter.
Will the consumer recover?
The consumer agency?
"Cut the consumer crap.
The consumer.
The consumer organisation Which?
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