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As a rule of thumb, if your point of view is too complex to turn into a hashtag that the average person can immediately understand, it's probably not suited to a social media-driven engagement campaign.
When it comes to the point when they have to decide what to take pictures of, they immediately understand it is a good opportunity for them to talk about their world".
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So when we were presented with the concept of the "Do it for Daniel" campaign we immediately understood it.
That's why, when I heard the phrase Slumdog Millionaire, even though it was in another language, I immediately understood it.
He granted them their novelty, but immediately understood it was, above all, the product of their liberation from social and spatial claustrophobia.
Meital Sassi told Channel 10 TV she was out with her family celebrating her son's birthday when she heard shots and "immediately understood it was a terror attack".
When I read this potential new author's abstract, I found it intriguing and immediately understood its broad appeal.
"I finally thought of VPAP, and they immediately understood its value," Whipple said.
But he immediately understood its application to conflict, including warfare.
Hopes that it would be priced against cars such as the Porsche Boxster or BMW Z4 turned out to be incorrect, but when you drive the F-Type, you immediately understand that it belongs in a higher bracket with a price to match – although it's still usefully cheaper than a 911.
We should guard against criticising the Department of Health for keeping its cool and accept that there are good reasons behind decisions we may not immediately understand, even if it might not hurt them to take a little more time to explain.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com