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We hypothesize that search strategies driven by science, suppliers and the product market will contribute differently to innovation success with new-to-market versus imitated products.
Since imitated products and services have already been in the market, there are no first-mover advantages.
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Patent protection aside, the value of corporate intellectual property diminishes with every passing month, given how quickly rivals can imitate products.
"They can imitate products at the low end and offer lower pricing," says Tim Luke, a senior telecom analyst at Lehman Brothers in New York.
Competitors can imitate product and match price overnight, but culture takes energy, commitment and years to build".
Köhler et al. (2012) find that greater use of market-driven search increases the rate of success when firms imitate product or process innovations of rival firms.
At its heart are the questions: How should we label products that imitate other products?
Apple imitated others' products but made them far more appealing.
Apple presented copious amounts of evidence during the trial, including internal Samsung documents and e-mails, to bolster its argument that Samsung had imitated its products.
Apple is suing Samsung for "slavishly" imitating its products with its Galaxy smartphones and tablets; and Samsung is suing Apple back.
In the span of a decade, it has gone from imitating others' products to taking on international rivals with its own innovative computing and communications gear.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com