But now the owner, a guy in London, is looking to re-imagine the concept of the diary for the Twitter generation.
Although the company started with Shanghai because of the low prices (price comparisons), specifically around the pearl business, you could imagine the concept working for other locales with low prices, but where shops don't have an online export business.
Imagine the concept of that show – watching how your favourite stuff is created – but with an actually captivating host, in the form of Tyler, The Creator.
Because the technology we have today gives us the tools that we need not just to slash this crazy waste, but also to re-imagine the concept of what a building is.
I'm imagining the whole concept of free, cooked food, electricity, hot water and people who aren't all art school drop outs will send her over the edge and she'll try living in the diary room, eating scraps and cleaning herself in the sink.
Imagine the the concept of Voss being pitched to investors: "You see, VOSS isn't just water.
The real significance of his work is probably less about solving the problem of access to education for the underprivileged than it is about re-imagining the whole concept of education in the digital age.
Provoked here to delighted horror by the mindless reality shows running wild on television, Westlake extends the concept rationally, imagining the consequences if professional crooks were engaged to illustrate their skills on prime time.
(Imagine the rejected concepts: Tom Brokaw is a misfit newscaster in "Brokaw"; Jerry Falwell stars as a hapless television evangelist in "Jerry").
Imagine changing the concept of the game so that the umpire's job is to make sure the good guys win.
