Sony says it will focus its business on three areas - digital imaging, games consoles and mobile devices.
We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more.
Pymetrics co-founders Frida Polli and Julie Yoo met in a post-doc program at MIT, and built the company around 12 brain imaging games that they applied to differentiating job seekers.
Through this, Sony says it is aiming by 2014 for sales of ¥6 trillion in electronics — with 70percentt of those sales coming from imaging, games and mobile — on overall sales of ¥8.5 trillion by 2014.
Some investors and analysts have requested Sony completely leave the consumer electronics market, yet the company stands by its efforts in mobile, imaging, and games.
The revolutionary piece of hardware uses 3D visual imaging to allow games on the XBox 360 to be played using full body motion – without controllers.
Sony has also moved to slash costs and jobs and sell off some unprofitable businesses, refocusing the company on digital cameras and imaging technology, video games and mobile devices.
The American approach supports radical technological breakthroughs but depends on plenty of risk capital.Akira Takeishi of the Institute of Innovation Research at Hitotsubashi University has investigated why Japanese firms are highly competitive in some industries (carmaking, electronics, imaging products, video games) and less so in others (personal computers, software).
INSIDE PITCH Angel Pagan had a magnetic resonance imaging scan after the game, and the results were not available Sunday night...
