Although the company started with Shanghai because of the low prices (price comparisons), specifically around the pearl business, you could imagine the concept working for other locales with low prices, but where shops don't have an online export business.
Imagine the concept of that show – watching how your favourite stuff is created – but with an actually captivating host, in the form of Tyler, The Creator.
But now the owner, a guy in London, is looking to re-imagine the concept of the diary for the Twitter generation.
Because the technology we have today gives us the tools that we need not just to slash this crazy waste, but also to re-imagine the concept of what a building is.
I particularly recall that when she came in to do a previous casting, her initial read was so good, and that memory of her in a plain room, no costume, captured on video, just nailing it... that was definitely in my mind when I was imagining the concept of Her Story".
Imagine the the concept of Voss being pitched to investors: "You see, VOSS isn't just water.
(Imagine the rejected concepts: Tom Brokaw is a misfit newscaster in "Brokaw"; Jerry Falwell stars as a hapless television evangelist in "Jerry").
Imagine changing the concept of the game so that the umpire's job is to make sure the good guys win.
It is perhaps hubris to imagine that the concept of systems biology might one day be extended from the machinery of cells to the machinery of microbial ecosystems at work on the scale of oceans.
The real significance of his work is probably less about solving the problem of access to education for the underprivileged than it is about re-imagining the whole concept of education in the digital age.
I'm imagining the whole concept of free, cooked food, electricity, hot water and people who aren't all art school drop outs will send her over the edge and she'll try living in the diary room, eating scraps and cleaning herself in the sink.
