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Imagine customers pulling into our parking lot and there's a mini nuclear plant producing power for the stores?
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In fact, it's not hard to imagine customer niches.
I can just imagine customer service representatives running around in a tizzy, not knowing what to do.
"I think it is pretty fun," Mr. McDonald said, imagining customers asking a bookstore clerk, "Can I have one 'Nigger' please?
The "R.K. Woman," as Krakoff calls his imagined customer, is a crisp, rich grownup.
Now that she serves CIOs as clients again, she sees three things that CEOs and boards expect of CIOs: re imagining customer experience, driving productivity inside the enterprise, and delivering new products and services.
I cannot imagine how customers of McDonald's would relate to an endorsement from the Donald.
We imagine n customers being seated randomly and sequentially at tables of a restaurant according to a fixed stochastic rule.
Imagine that customers sit on a spectrum, from indifferent on one side to advocates on the other.
Most leaders are so accustomed to owning the value creation process that they cannot imagine the customers as active participants, instead of passive recipients.
I ask team members to disregard cost and other constraints and imagine what customers would want if they could have anything.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com