Exact(3)
So at Level One, the business value of our imaginary business, Star Biz, Inc., is zero.
Take Carly Fiorina (please), the never-quite-senator from California with her bag of imaginary business triumphs, whose numbers shot up after her well-delivered zingers at last week's Republican presidential debate.
Incredibly, human beings are waking up early in the mornings to drive to offices to perform imaginary business in imaginary markets involving imaginary customers using imaginary money to buy imaginary goods and services instead of simply enjoying their non-imaginary and most definitely real lives with each other.
Similar(57)
Much of the space between is frayed, barely hanging on or waiting for better days: an abandoned building bears painted faux storefronts of imaginary businesses like the Neighborhood Deli and Main Street Flowers.
Now that commercials for Verizon Wireless and Wells Fargo have featured imaginary businesses named Susie's Lemonade and Susie Mae's Ice Cream, will actual businesses run by real-life Susies and Susie Maes start attracting more customers — or will it just stimulate sales of the Suzy Q's snack cakes sold by Hostess?
I spied on dozens of my fans' pages and found out weirdly intimate data about them: what they eat (vegan peanut-butter-cream-frosted cupcakes), what imaginary businesses they've started (a magazine called Stupid American) and what they collect (miter saws, leg warmers, "cartes de visite with good mustaches on them," tattoos).
Fears that the medical establishment will big-foot the psychologists' business is not an imaginary concern these days.
To make her point, Ms. Medvec taught from a case about an imaginary small business that owned a racecar.
Ask students to begin by taking a few minutes to invent an imaginary fast-food business, having one student in each group record their responses to the following questions on a piece of paper (written on the board or handout for easier student access): –What type of menu, theme, or approach will the restaurant offer?
The 'smart city' is an oft-cited techno-urban imaginary promoted by businesses and governments alike.
And don't even get Orlean started on "the pretty but imaginary Lassie," who had no business posing on the cover of TV Guide in 1955 with Rin Tin Tin, "a dog who had a real life and ended up becoming an actor".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com