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Photographer Steve Rosenfield recently asked subjects far and wide to complete the following statement: "I am not my ___ " He prompted individuals to fill in the blank with their deepest and darkest insecurities, moving people to bring issues regarding body image, substance abuse, mental illness, race and sexuality to the forefront.
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When such a humiliating rupture between image and substance is left unrepaired, it can become eviscerating.
In other Administration policies, the relationship between image and substance became more elaborate.
"It's more about image than substance, and it's a shallow thing that confuses the real issues".
But at least so far, Mr. Obama has shown a comparable skill with image; the substance is yet to come.
For now, the Conservative party remains within its comfort zone when told it is its image, not substance that must change.
"The changes we have seen from Nick Spano and the Senate have been more about image than substance".
Once again, however, there was a gap between image and substance — between what the Administration said and what it did.
It was also labelled an over-priced piece of kit for people who cared more about image than substance.
You could say that Leckey's early negotiations between image and substance, his early attempts at self-transformation, were a kind of preparation for life as an artist.
He remained a media executive, bought two Florida radio stations and wrote a novel that warned about the threat of image superseding substance in elections.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com