There are chapters entitled Ambition, Image, Risks, Spin, Emotion, Mistakes, Hinterland.
Even if the president's popularity remains lukewarm, the use of his image risks energising dormant Republicans as much as riling the Democrat base.
But that is a double-edged sword, because the Soviet Union collapsed for a reason, and a Russia recreated in its image risks sharing its fate.
Such images risk provoking the problematic question of whether or not certain Muslim women need "saving".
Mr Schlackman said these images risked damaging children's relationships both now and in the future.
I remember in the days following Curiosity's landing the project scientist John Grotzinger being asked if the dump of raw images risked his team being scooped on discoveries.
They are creators of the image who risk the image, creators of experience who provoke the very notion of experience, creators of worlds who fill them with divergences rather than unities, questions rather than verities.
Only Lexus is faring well, particularly in America, where it benefits from Toyota's reliable image.One risk is that luxury cars will lose some of their prestige.
Still, rivals say Zynga will have to do more to bolster its image, or risk losing its appeal as an employer at a time when resources are scarce.
Purists were particularly appalled, arguing that Maradona's indubitable star power was no substitute for the years on the bench accumulated by other candidates, and that his postretirement antics put the country's image at risk.
