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He is trying to simplify and rejuvenate the business, which has suffered a sales and profits slide and had its image knocked by an accounting scandal last year.
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Not only does that first image knock us out, but Cuarón and company up the ante by spinning it out into a bravura sequence that lasts for 13 minutes without a cut.
Images of knocked down cells for 719 human kinase genes were analyzed with an established point pattern analysis method (Ripley's K-function) to detect knockdowns in which virally infected cells did not show any clustering and therefore were hindered to spread their infection to their neighboring cells.
But come next March, that image could be knocked off the top spot by another: Firth beaming, on stage at the Kodak theatre in LA, clutching a golden statue.
"Just as surely as John Galliano smashed the restrained, bourgeois image at Dior, Owens knocked the stuffing and the stuffiness out of furs," Suzy Menkes, the influential fashion critic for the International Herald Tribune, wrote in a review.
The Jamaican world record holder was faced not with the usual gentle probing about his form but was instead forced to protest his innocence and admit that the doping revelations about Tyson Gay and Asafa Powell had knocked the image of the sport.
Every time the sector tries to improve its image, he says, it is knocked back by an "investigative" programme or article.
As Henry walks toward the camera, Cukor dollies back, keeping him suspended in the exact center of the image, until Henry is suddenly knocked off the axis by the eruption, from the far right of the shot, of his eccentric Aunt Augusta (Ms. Smith), an elderly woman who wears a fiery red wig with her black mourning clothes.
So with that, he knocked up this image of me being non-submissive with a porn star.
Only that it is viceversa this time: Drugs make one of the teenage boxers so weak that he only sees a very blurry image of his opponent gets knocked out.
The L'Oréal takeover gave Body Shop's ethical image a knock, as the international cosmetics firm had been criticised for its record on animal testing before the Europe-wide ban came into force in 2009.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com