From this framework four interview topics were derived: self image, job motivation, task perception and the teachers' perspective with regard to the future of the training programme.
While TAM postulates that perceived usefulness and perceived ease-of-use are the key factors in the adoption, its further development TAM2 posits subjective norm, image, job relevance, output quality and result demonstrability as additional antecedents to the perceived usefulness variable.
Jonathan Wood, cabinet member for business and regeneration at Doncaster Council, said he hoped the scheme would improve the town's image, create jobs and attract new business and investment.
Peter Becker, Criterion's president, has described "Lost Souls" as "one of the two or three most challenging reconstructions and image restoration jobs we've ever done".
"I suspect a lot of what was wrong with the film came from Ashton's own image of Jobs," he wrote.
In a reverse image of Jobs' relations with record labels, it is the film studios that are in the driver's seat when they deal with iTunes.
Today, we are undergoing a switch from measuring ourselves by factors such as wealth, fame, public image, and jobs that "look" good to evaluating ourselves internally by how we feel, whether we like who we see in the mirror every day, by what we contribute and how our work impacts others.
In this land of lifetime employment, outsourcing conjures up an image of job-cutting, which is still in many ways taboo.
For the past two years, Manchester Business School has been offering free voice screening and a three hour workshop session with a voice coach to enable MBA students to project a more positive image at job interviews.
Staying authentic to the celebrities' image is job #1.
