Pierre Rainero, the style, image and heritage director at Cartier, said Métiers d'Art watches generally appealed to customers because of their uniqueness.
"The bit that we tried to work on was the image of heritage and classic, but young and modern, hip and fashionable," explains Bravo.
It denoted, rather, the adoption or appropriation of isolated, neutral, and thus innocuous, elements [End Page 26] of Yemenite culture that served to mold the Yemenite image, its heritage, primacy, as well as primitiveness.
As computers get better at rendering three-dimensional images, cultural-heritage organizations are using architectural-modeling software to reconstruct historic places.
"We feel we should do something a certain way, but it's not intellectually calculated," Pierre Rainero, Cartier's director of image, style and heritage, said.
And an audit of the brand itself involves an examination of its heritage, image, strengths, and problems, as well as the company's vision for it.
Freehand sketching – as one of the methods to discover cities – plays main role to understand the image of the heritage city.
We find that this profit-oriented venue was widely contested by preservation-minded residents, who expressed concern that this structure would compromise Elora's heritage image.
"Louis Cartier had an expression that a good idea is an idea that gives birth to the evolution of something," said Pierre Rainero, head of Cartier's department of image, patrimony and heritage.
