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"image building" can be a correct and usable phrase in written English.
It refers to the act of shaping or creating a certain perception or reputation of someone or something. Example: The politician spent a significant amount of time and resources on image building, trying to portray themselves as a strong and trustworthy leader.
Exact(26)
It's image building without being specific.
Image: Building rendering courtesy SHoP Architects.
Cameronism was more about image building than problem solving.
They can write off some of the cost as image building.
"It's really festive out there today, and there's probably some long-term image building involved".
Like more established media companies, Yahoo has combined hard sales pitches with softer image building.
Similar(34)
"Image-building is a part of nation-building," Radon says.
Whenever the mayor himself needed money for his "image-building," he turned to Mr. Pacquiao.
Image-building alone has little effect, as the advocates of Cool Britannia found.
Other rear-drive image-building cars are planned for Pontiac, Chevrolet and Buick.
Then as now, power was fragmenting, making the arts of persuasion, coercion and image-building all the more essential.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com