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Instead of ignoring advertisements out of fear of being sidetracked, Mr. Mansfield said, a person searching the Web could put his cursor over the banner and click on a "check this later" option.
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Personally, I look forward to the next generation of advertising, but until that happens, I'll just have to ignore advertisements using the same natural gestures I used in the real Wired.
It becomes harder to ignore advertisements or intrusions.
Users typically want to hang out with their pals when they are online and so tend to ignore advertisements pushed at them while they are gossiping.
Other studies have shown that older consumers tend to ignore advertisements that warn them about the importance of saving to avert financial calamity.
In the age of ad-blockers and banner fatigue, it's easy for people to ignore advertisements.
Today, we live in personalized microclimates of media -- we assemble our own digital newspapers by reading scattered articles across the web, watch videos our friends share on social media, fast-forward through commercials, and ignore banner advertisements on websites.
If advertising is shouting at you everywhere, simply ignore every advertisement that comes on the radio or television, or reduce the amount of time you spend watching television.
Should we take his statements literally and let the Enquiries represent his considered view, or should we ignore his "Advertisement" and take the Treatise as the best statement of his position?
In the meantime, consumers can protect themselves by ignoring the company's advertisements and tossing in the trash its mailed solicitations.
"Cook up a 'Souper' Bowl and other tasty snacks for your favorite football fans!" The challenge is to absorb all this useful information while ignoring the flashing full-color advertisements tempting us to go shopping, the real cure for women's problems.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com