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The music and newspaper industries ignored this shift, to their great detriment.
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But this article isn't about what Microsoft is doing, it's about why on Earth we developers are just blithely ignoring this shift.
We can't ignore this structural shift," Philips said.
Instead of ignoring this behavioral shift, food companies should become more proactive by exiting categories that have no future, focusing on super-premium products, and using technological innovation to get people excited about their product again.
As much as Trump might try to ignore it, this shift toward clean energy is a global one.
That is not to say that Moo has ignored the shift to digital.
Some arose when a fund company ignored the shift in the cost structure of a B share to that of an A share after a certain period.
The number-one fear is being ready too late and missing the revolution (consider Blockbuster, which failed because it ignored the shift from video rentals to streaming).
The traditional wine industry has largely ignored the shift to tastes for sweeter beverages and/or more direct use of fruit, spice and other flavors.
However, ignoring this neutral axis shift seems to give the best agreement to test results in term of panel failure location and panel failure times.
Williams usually ignored these shifts, although he had laughingly stroked an inside-the-park homer to left to beat a similar shift by Lou Boudreau's Cleveland team, to clinch the pennant in September.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com