The art world, with decades more experience of this, shows venture investing ways to fight, succumb to, or ignore price's glare.
All of this does not, of course, mean that consumers are becoming completely indifferent to the impact on their wallets and that Internet companies can ignore price concerns.
These authors put their argument in stark terms: "The choice between these measurement regimes boils down to a dilemma between ignoring price signals, or relying on their degraded versions".
The 2011 study also concluded that LGBT people are very likely to switch brands and ignore price based on their perception of a brand's alliance with their cause.
Put simply, if they are not, it means the market is ignoring price-sensitive information.
And a brokerage firm would have a harder time justifying a high mark if it knew of a low trade of a similar security, even though the accounting rule lets firms ignore prices that result from "distress sales".
Higher rates and a stronger currency do, however, hurt firms in manufacturing and construction, as well as states, such as Victoria and New South Wales, where these sectors loom.In principle the RBA could change its inflation target, ignoring prices in the mining state of Western Australia and perhaps the Northern Territory.
In spite of the low prices, there are still plenty of companies talking about the cloud with disdain and fear, but the fact is how long can CIOs ignore pricing as it goes this low?
And when the inevitable group tests start happening with the Clio RS and 208 GTi, you won't be able to ignore the price... Price £16,995; 0-62mph 6.9sec; Top speed 137mph; Economy 48mpg; CO2 emissions 138g/km; Kerbweight 1100kg (est).; Engine 4cyl, 1596cc, turbo, petrol; Power 179bhp at 5700rpm; Torque 199lb ft at 1900-4000rpm; Gearbox 6spd manual.
Even as the industry leader in sales incentives -- 24 percent off the already routinely ignored sticker price -- Cobalt sales fell 53 percent through November 2010 from the period a year earlier (which was also a stinker of a sales year).
