If you identify as a Democrat, you are far more likely to vote Democratic than if you identify as an independent or a Republican.
If you identify with the downtrodden, even a little, you don't belong.
You're a real woman if you identify as a woman – that's it".
To fill out the survey that will inform Julie Bindel's book Straight Expectations, go here if you identify as heterosexual, and here if you identify as other than heterosexual.
If you identify an issue that someone else hasn't already solved, chances are there will be a market for it.
And there's the worry that even if you identify a problem, there may not be good help available.
If you identify and hone those strengths, you can be clear about what you can offer and that helps grow your confidence to take on new challenges.
Everyone likes a sale, but if you identify your company too closely with markdowns — as Kmart is doing — you end up looking cut-rate.
"If you identify yourself with something for so long, and suddenly you think of yourself as not that thing, it leaves a bit of space".
Remember, whatever the nature and scale of your business, you can help catalyse system change, if you identify the right leverage points and get the timing right.
As the Occupy Wall Street statement of autonomy says: "If you identify with the aims of this movement, then it is yours".
