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"We may only be able to put 20 in each store, but people will hear about it, and they'll keep coming back to see if we have it again," explained Richard Galanti, Costco's chief financial officer.
But if you explain too much, you explain away.
"Your name may be thrown in the ring, but if you don't perform they'll never call you again," he explained.
Atwater, Frum and Trump understand the truism -- again, if you're explaining, you're losing.
"If you'd explain".
If you explain to the family why you haven't removed the tubes they understand perfectly".
"If you can't explain it simply, you don't understand it well enough". Albert Einstein.
If you explain why, they might understand.
As I chat to a rough sleeper named Achmed he does a mocking impression of a "reasonable" police officer turfing him out of a doorway: "Look, don't shout, take it easy, I've explained the law to you… now, I'm going to be angry with you if I have to explain to you again".
If you are explaining, you are losing.
If they yell at you, explain again.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com