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"If we charged more, it would change the character of what we do," said Ebenstein.
Wouldn't it be sick if we charged you more for that, so we can stay in business?
What if we charged palm oil producers the cost of restoring the environment so that numbers of orangutans returned to former levels?
"If we charged twice as much for tickets we would make more money and could put on a bigger show, but we don't," said Jones.
"We all know if we charged money, we'd get the bag fee, but we'd lose the customer," its chief executive, Gary Kelly, said last month.
With a nod toward the more than two dozen people waiting in a line near the back of the store, he said, "If we charged for the bathroom, we'd be doing fine".
Similar(47)
"What would we be if we started to charge tuition without a gym, without any services?" said Peter Buckley, a member of the humanities faculty and a historian of the school.
"Customer research says that they want something, especially if we charge them for it," he said.
If we charge in with Bazookas to conquer one of these places, they simply move to another – and goad us to follow.
Unlike the audio podcasts, this actually costs quite a bit to make, but even if we charge, it will still only be a couple of quid".
"We have to make sure the insurance fund is sound, but the board also understands that if we charge banks more, they have less funds to lend".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com