"If the content wasn't entertaining, we wouldn't be successful".
"If the content is bland, it doesn't matter what you used to produce it".
But if the content isn't compelling, the new technology won't hold or grow our consumer base.
They look for the patterns, which will still be visible even if the content is encrypted.
If the content mattered to you, it would matter to your brothers and sisters.
One assumes if the content is available, it has been consumed, so it's not a spoiler.
At the end of the day, if the content is smart, the channel will have a real shot".
If the content and the vibe are right, people will be more adventurous about where they go".
"If the content industry would like to take advantage of our popularity, we are happy to enter into a dialogue".
If the content is good enough, people will send it to one another as an e-mail attachment".
It's a mixed affair, with the abiding feeling that the context is worthwhile even if the content needs work.
