"If someone applies to me with a name that I don't understand, I will refuse it, too," he said.
TalkTalk customers can sign up to credit agency Noddle and set up an alert service that will warn you if someone applies for credit using your details.
"Just like any other rule, if someone applies it in such a way that it does prove that it's an unfair advantage, then I guess it can be looked at and changed," he said.
Eric J. Kaplan, interim dean of admissions at the University of Pennsylvania, warns: "We still are going to have the expectation that if someone applies early and is admitted, they are committed to Penn.
"So, for example, if someone applies for the suffix Apple, Apple will be able to see what the website is selling - whether it is a local orchard or someone selling fake Apple computers," said Jonathan Robinson, a consultant on the project.
The only way it will get out now is if someone either leaks the footage or someone applies to have the decision reviewed in the Supreme Court.
Instead, when someone applies for homeowner's insurance, State Farm asks if the dog has ever bitten anyone.
I couldn't have been more suddenly awake if someone had applied a defibrillator to my chest.
