When I ask Hannah Norris, the PR for a number of the capital's hottest restaurants, if she advises chefs to deliberately devise dishes to grip the internet by the throat, she says: "Yes, I'd encourage it for sure.
If she advises you, just listen to her.
If you must continue, she advised, "pull over, have some coffee and take a brief nap (30 minutes or less).
If it continues anyway, she advised taking it up with your manager or with the human resources department.
But if you love them, she advised, don't marry them.
Addressing founders of recently acquired brands taking similar paths, she advised, "If you were in charge of every decision, you are not going to be in charge of every decision.
She advised that if done right, it seems so simple, but good corporate culture, in its purest sense and at its most successful, has the look and feel of something organic and uncontrived, something that just exists.
On the other hand, she advised that "if you want the reviews posted immediately and everywhere, I can hit Amazon US and UK, Goodreads, LibraryThing, Shelfari, Barnes & Noble, and whoever else carries it, as well as talk about it on Facebook, my website, and Twitter.
'I think more people should try it,' she advised - as if she were recommending jogging, or fruit for breakfast.
At the villa in Belgrade, I asked Markovic if she had advised her husband to denounce the court and to act as his own lawyer.
