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YOU might expect that the stockmarket would, if it understood no other industry, be able to fathom investment banking.
After two resignations and a week of damaging publicity, St Paul's has a chance to act as if it understood how people are seeing it.
He said he was put through a "frustrating process" by the corporation and wondered if it understood "the realities of today's commercial world".
It didn't struggle or try to escape but simply pressed itself against his wrist and the trailing sleeve of his sweater as if it understood, as if it were grateful.
But the public would be able to cope better with such trials if it understood that the al-Qaeda peril is one with which it will have to learn to live for the foreseeable future and which, unfortunately, will occasionally inflict more than just inconvenience.
If it understood it to be marketing – to lure subscribers, engage readers, advertise writers, trail its content – then it ought to have been very explicit which route to take, and presumably that would not have included handing all its marketing over to other outlets.
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It will feel trapped and have a greater desire to leave if it doesn't know of an exit and will be more comfortable if it understands its surroundings.
For instance, the fad for "core competences" makes it difficult for a western firm to play the Asian game, even if it understands the rules.
If it understands the difference between "I just got out of the taxi" and "I need a ride" messages, it can ask if you want an Uber.
Maybe if it understands the look in your face it might find it amusing or scared and can attack you.
I am prepared to do it, if I understand it correctly Ed Miliband is.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com