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It is a tool, and if it serves its purpose, it is of value.
The movie you guys made is an action movie at its core, even if it serves a reportorial purpose.
BUT I'm not a Times editor, and I don't know if it serves the paper or its readers if I try to think like one.
Memory, good, if it serves a purpose.
If it serves the story, that's all that matters.
A photograph can be a map if it serves to locate what it snaps.
If it serves your ends it is O.K., but it is not their main goal.
"If it serves the institution and we serve dance, then it serves the whole community".
Is it disqualified if it serves as a coat depository for an occasional dinner party?
According the Ariely, people engage in dishonest behavior if it serves a bigger cause.
Co-ordination between rival firms usually falls foul of antitrust watchdogs, but is sanctioned if it serves consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com