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All this gave it a far broader, and a far more ideological, readership in America.
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More ideological papers with narrow readerships reflect the sentiments of their financial backers and tend to cater to the nationalistic, political and emotional views of their audiences.
Eileen Chang's interest is personal not political and her focus on "trivial things between men and women", at a time when her contemporaries were more interested in fiction for ideological ends, earned her scorn though a large readership.
Partly that's because it sells more copy, but I can't help wonder if there isn't a deeper, more ideological force at work that the Mail and its readership despise the very notion of an expert in the first place.
First, they are blunt instruments that do not reflect ideological tendencies of the outlets, differences in circulation and readership, or varieties of ownership.
Partly that's because it sells more copy, but I can't help wonder if there isn't a deeper, more ideological force at work – that the Mail and its readership despise the very notion of an expert in the first place.
Its presumed readership, broadly speaking, is domestic, consisting of the collective of party cadres conforming to ideological guidelines issued via the editorials, as well as that part of the Chinese public that is willing to lend its ear to party-line political messages.
Estimated readership?
Ideological Positioning.
It's a readership power".
Our readership is half men.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com