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Although ideological messages are thought to inspire employee performance, research has shown mixed results.
According to his spokeswoman Nachama Soloveichik, Morrisey has focused "primarily on ideological messages".
But other cases say the government cannot force anyone to disseminate ideological messages.
Typically, ideological messages are delivered by leaders, but employees may be suspicious of ulterior motives leaders may merely be seeking to inspire higher performance.
In Study 1, a field quasi-experiment with fundraisers, ideological messages from a beneficiary but not from two leaders—increased performance.
Yet images are not neutral – they can portray highly ideological messages, and act as normative statements portraying a particular way of viewing the world.
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He is retooling his campaign with a newly emphatic anti-Washington message and steering the race into a sharper ideological contrast with Mitt Romney.
What is their ideological message?
Their ideological message is a mantra.
Mr. Menchiari said that the video game was not meant to express an ideological message.
He also does not add any didactic or ideological message of his own.
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