But identifying when choice is being exercised freely is not always straightforward.
"The regulator should be identifying when services are failing and if they don't improve, it should be closing them," he says.
What's needed is a stop to the stealth branding, or identifying when and where it's used so that consumers can avoid being taken in by sneaky sales pitches.
Campaign stars are military decorations that denote participation in specific parts of a conflict — for these wars, this translates to identifying when a service member deployed overseas.
If you need help identifying when day-to-day squabbles have become serious incidences of bullying, have a look at ABA's briefing for teachers and school leaders which includes a comprehensive definition of bullying.
"Schools have rightly responded to this overwhelming evidence by taking a strong line in identifying when children are absent without a valid reason, particularly where there is persistent truancy.
"The real test is how these changes will be applied locally and how we can ensure staff are skilled in supporting children's communication and identifying when they are struggling.
Rather it's about identifying when an athlete can safely push themselves a bit harder.
However, there remains controversy over the precise criterion that should be used in identifying when a result meets this standard.
A further goal focused on identifying when improvements to the workflow and design of the EDR may be indicated.
To achieve this, it said a better system of identifying when visitors and migrants got treatment was needed.
