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For starters, there's the problem of correctly identifying opinion leaders.
Opinion mining deals with identifying opinion patterns and presenting them in a way that is easy to understand.
This study compares two methods of identifying opinion leaders for behaviour-change interventions.
Future research should seek to identify and evaluate alternative, non-questionnaire based, methods of identifying opinion leaders in order to maximise their potential in organisational behaviour change interventions.
The low response and population coverage rates for both questionnaire versions suggest that alternative methods of identifying opinion leaders for implementation studies may be more effective.
Similar(55)
But correctly identifying opinions and categorizing them is very, very hard.
Facilitators and members must beware of this and play an active role in identifying opinions as rather being hypotheses to be tested.
Researchers have identified opinion leadership as a mediating variable between the content of interests and other consumers (Ribeiro-Cardoso et al. 2016).
A detailed approach in [18] identifies opinion spam as untruthful reviews, reviews on brand instead of product and advertisements and uses duplicate reviews as spam for classification purposes as well.
We sought to identify opinion leaders for use in an intervention to change professional behaviour.
Moreover, the prevalence of the identified opinion types among the larger population requires large sample surveys and standard analytic methods.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com