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But in attempting to define and argue the implications of the sweeping social and political balkanization that has swept across America over the last 30 years, Bill Bishop has set his sights ambitiously on David Brooks and Malcolm Gladwell territory: identifying a big, worldview-changing social science phenomenon, and interpreting it for a popular audience.
He had recently begun a clinical residency in neurology at the University of California, San Francisco (UCSF), with the goal of identifying a big problem to investigate, when a patient dying of Creutzfeldt-Jakob disease (CJD) was placed under his care.
Bessemer's roadmap investment strategy centers around identifying a big market and then finding the right companies that address it.
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"We identified a big execution risk," he told the Sunday Times.
Indeed, the audit identifies a big society gap between the most disadvantaged and affluent communities in the levels of trust between people, community engagement and social action – target areas for the big society.
Rosenstein says that the startup identified a big problem for enterprises as companies get bigger, it's a challenge to expand productivity across all products and missions.
"You really identified a big disparity between prenatal and postnatal when you went searching," she told me.
The challenge was this: students identified a big problem that they saw in the world and created a potential solution that leveraged information technology as a component of their business model.
Our analysis identified a big number of H3-like genes.
As an outpatient he underwent a neck ultrasonography (US) in another center which identified a big hypoechoic lesion in the right lobe with ill-defined margins.
While the UK payday loan market is 2.5-3 million people, Kneafsey said the firm has identified a bigger market of 13 million people who do not have access to mainstream banking.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com