These included finding a high-efficiency, low-cost way to turn surplus natural gas into liquid fuel for cars and trucks, and identifying something to burn other than hydrocarbons so that carbon dioxide is not one of the byproducts.
Marketing was traditionally thought of as communications, but Trout and Ries demonstrated that successful brands are those that can "find an open hole in the consumer's mind and then become the first to fill the hole with their brand name," by identifying something to stand for that is unique and simple to understand.
Although some scientists estimate that perhaps as many as five million fungal species are alive today, we have only identified something close to 100,000 species.
Although they had identified something different to normal, this had not triggered alarm or been considered worthy of the label of 'symptom' at the outset.
Whilst all participants identified something they wanted to achieve in their work, such as outcomes that benefited others, their definitions of success varied.
Subjects were instructed to listen to the recording and to report as soon as they identified something that made sense to them.
Levoy asked the workshop participants a series of questions, through which we identified something that is calling to us right now.
If you've identified something that you'd like to reinvent in your life -- health, spiritual, career, relationships, hobbies, family, habits -- you've started the process.
Tony peers over her shoulder to try to identify something he wants to eat for supper.
What are the chances of successfully assessing your life, identifying something that needs to change, and marshaling the resolve to act on that promise to yourself, when you feel a bit down, low-energy, indecisive, overweight, and less confident than usual?
