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Are we talking about the idea something desirable should be hard work?
That a majority considers something desirable is not evidence that it is constitutional.
One of the latest ideas on the design front is "upcycling," taking something unwanted and turning it into something desirable.
Was contact considered as something desirable in itself or rather as an unfortunate necessity for seeing the sights?
Then, they rated how vulnerable the situation was, and how they evaluated that vulnerability as an act of strength or weakness, something desirable or something to be avoided.
"I like the idea that you can take a problem and turn it into something desirable," Roosegaarde adds.
It was not mandated by committee or seen as something desirable outside the fact that it worked.
"We have to create something desirable, which motivates people to actively ally their own personal brand with this cause.
Can your job lead to something desirable?
Says Hamm, "Wi-fi is shifting from something desirable to something that's expected".
Have we succeeded in building something desirable, something that makes users push the button?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com