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Germaine Greer recently derided the current vogue for Big Ideas titles that Gladwell, above all, has inspired, as the bookish version of male display.
Visiting a classroom is not enough to understand the necessary rules (IDEA, Title IX, Title I, etc) nor is it enough to grasp the implications on our society if public education funding continues to be gutted.
Drill down and you find literary classics (James, Twain and more), anti-corporate bestsellers (Fast Food Nation or Dude, Where's My Country), tech business classics (The Cluetrain Manifesto), big idea titles (Greg Easterbrook's The Progress Paradox), modern fiction (Jonathan Franzen's The Corrections) and pop science (Linked, Albert-Laszlo Barabasi's introduction to network science).
(The idea and title had been suggested by his future wife, Clare Boothe, among others).
"She was not a writer but a copy writer," putting her ideas under titles like "Carte Blanche".
He pitched the idea and title to Tony Lyons, who owns Arcade Publishing, the Manhattan press whose authors include the Nobel laureate Mo Yan.
And, he recounted this week, as he moved, swinging his arms, the idea — and title — of "Walking the Line" came to him.
Congress's original idea for Title I was to give the money to states and localities only after they had provided their schools with high poverty rates with funding levels comparable to other schools in the system.
Mr. Hiatt's latest songs rarely match the wittiness of older ones like "Thing Called Love," "Tennessee Plates" or "Icy Blue Heart"; they methodically work out the ideas in titles like "Almost Fed Up With the Blues" or "Missing Pieces".
Usually referred to as "cross," the idea to title the record with a symbol came from a chance encounter with a copy of Pink Floyd's Dark Side of the Moon on a friend's mantelpiece in Toronto.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com